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Leave it to our clever Event Director Aaron Weiche to come up with, “It’s not where you’re from, it’s where you’re at,” as the name for the sixth edition of Search Snippets focused on Local SEO. I’m sure you’ve seen the SEO rap songs from Mike King and Aaron Goldman, but have you seen an SEO event named after the lyrics of a hip hop song? Now these are my kind of people!
Checkout our Search Snippets: Local SEO event video coverage if you missed the good company, fun and knowledge shares from our last Search Snippets event. The presentations and top 6 local SEO take-aways are also available below.
Presenter:Spyder Trap Search Marketing Manager Daniel Hollerung
Local SEO can be really challenging for businesses with multiple locations. It can take a lot of elbow grease to manage multiple business listings across many sites. Daniel shared these smart tips on how to save time and scale the management of multiple business listings:
Presenter: FindLaw SEO Coordinator Matt Gregory
52% of consumers are more likely to use a local business if they have positive reviews and 72% of consumers trust online reviews as much as personal recommendations. Sounds good? Now here’s how Matt recommends getting and managing reviews:
Presenter: Three Deep Marketing SEO Specialist Scott Dodge
Local SEOs really like getting consistent NAPs. Sure, we like naps if we stay up all night geeking out on a special project, but here we like NAP because we need the Name, Address and Phone Number to be consistent across multiple business listings and search engines. When Google doesn’t get consistent NAPs, they get easily confused … and who wouldn’t? Scott shared these sweet tips on how to get NAP consistency:
We’ve recorded the presentations from Local Search: It’s Not Where You’re From, It’s Where You’re At. Past event videos can also be found on our MnSearch YouTube Channel.
Special thanks to our event sponsors Whitespark, Celarity, and Internet Exposure. We’re really grateful for their support of the local search community. Feel free to send them a shout in our comments.
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