[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][team_member image_url=”5169″ team_memeber_style=”meta_below” link_element=”none” color=”Accent-Color” name=”Lexi Mills” job_position=”Manyminds digital”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]

Tactics and Strategies for Successful Online Influence

[/vc_column_text][vc_column_text]Session Time: 4:00 PM – 4:45 PM[/vc_column_text][divider line_type=”No Line”][vc_column_text]Innovation in mobile and communications provides marketeers with seemingly endless ways to connect with influencers, but knowing where to focus efforts and what tactics to use to get their engagement is becoming increasingly sophisticated.

Lexi will walk you through real-life examples of content promotion successes and failures providing you with actionable advice, tactics, tools and strategies to increase the impact of your content marketing promotion.

You will learn about storytelling frameworks, the latest trends in journalism and PR, the outreach opportunities of waning attention spans and how to use SEO data to build brands, create award-winning campaigns and influence rankings in a Google friendly way.

Finally, she will demonstrate how content promotion is becoming more reliant on both internal and external communications methods as SEO becomes content marketing and merges with other communications channels. Concluding with insights and advice you can use to get traditionally siloed departments all pushing your content in the same direction together.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column][/vc_row]