7:30 AM – 8:30 AM

Registration & Breakfast





Get registered, get caffeinated, enjoy lite breakfast fare and visit our sponsors as we prepare to kick-off the 2016 MnSearch Summit. Registration opens at 7:30 AM. Follow the conversation at #mnsummit.

8:30 AM – 8:40 AM

Welcome & Opening Remarks

Manos Kalaitzakis

Summit Director

Susan Staupe

Sponsorship Director

Tony Tellijohn


8:40 AM – 9:30 AM

Morning Keynote

Mike King

Managing Director, iPullRank

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

9:45 AM – 10:30 AM

Social PPC

Will Scott

Just as the medium became the massage, the audience is now the target!


Roger Dooley

Neuro-persuasion: Brain-based Strategies for Digital Marketers

Enterprise SEO


Andrew Shotland

Enterprise SEO Is Always The Lowest Priority…Until It’s Not

10:45 AM – 11:30 AM

Niche Paid Advertising

Purna Virji

The Voice Search Revolution: How to Get Prepared


Larry Kim

The 4 Robot-Destroying Weapons You’ll Need to Survive SEO Judgement Day

Local SEO

Darren Shaw

Insights and Takeaways & The 2016 Local Search Ranking Factors Study

11:45 AM – 12:30 PM


Elizabeth Marsten

Make Your Remarketing More than an Echo

Internet of Things

Casey Markee

BLE Beacons and You: Breaking the Internet of Things (IoT) Barrier

Technical SEO


Jon Henshaw

Commonly-Missed Opportunities and New On-Page SEO Techniques

12:30 PM – 1:30 PM

Lunch Break

Join us in the main hall for a full spread lunch buffet starting at 12:30 PM.

Pro Tip: Sit with attendees you don’t already know. Who knows, you might make some new friends, clients, or potential future team members.

1:30 PM – 1:40 PM

Special Announcements

1:40 PM – 2:50 PM

Afternoon Keynote

Rand Fishkin

Wizard of Moz

Wil Reynolds

Founder, Seer Interactive

We are excited to welcome Wil Reynolds and Rand Fishkin back to MnSearch, taking the stage together to discuss the state of search in a town-hall style debate.

3:00 PM – 3:45 PM

Paid Search


John Lee

How to Hit a Moving Target Without Losing Your Head (or Your Wallet)


Lea Pica

Get Their Attention: How to Present Results to Get Results

Content Strategy

Dennis Goedegebuure

Wall & Chain – How Airbnb celebrated the fall of the Berlin wall with a genuine story

4:00 PM – 4:45 PM

Conversion Rate Optimization

Oli Gardner

The Conversion Equation


Stefan Schnabl

Valuing Moments that Matter – The Future of Attribution

Content Outreach

Lexi Mills

Tactics and Strategies for Successful Online Influence

4:45 PM – 6:30 PM

Happy Hour Reception

Please join us for a post-summit happy hour where you can connect with speakers, MnSearch board members, and fellow attendees. There will be plenty of free drinks, munchies, a photo booth and plenty of space for chatting, taking selfies and making new friends.

6:30 PM – 9:00 PM

 Post-Summit Bash

It’s Friday night and we’re in downtown Minneapolis, so let’s party! Join us at The Local for even more food,drinks and socializing. We’ve reserved The Local for Summit attendees exclusively (bring your badge) from 6:30-9:00 pm.

The Local is located at 931 Nicollet Mall, Minneapolis, MN 55402, just a short 5-minute walk from the Minneapolis Convention Center.