Meet the Speaker: Mahmood Khan of Periscope

This month’s MnSearch event will be held on Wednesday, August 31st and is focused on helping you learn about how to optimize your SEM/SEO efforts to help maximize e-commerce revenue. Register today!

And prior to the event, we want to help you get to know a little bit about our speaker(s). So keep reading to learn about one of our speakers coming on at the end of the month, Mahmood Khan.

mkahnMeet the Speaker

1. How did you first hear about MnSearch?

I first heard about MnSearch from colleagues a couple years ago and attended a session last year.

2. What can attendees expect to take away from your session on the 31st?

Is e-commerce paid media going to be successful for your product or brand? How to think about measuring Paid Media for e-commerce and to be aware of different levers that can be pulled to optimize post click metrics such as ROAS and CVR%.

3. What is the biggest mistake that you still see organizations making in digital media?

Timing. It is important to be relatively quick in rolling out new things such as new tactics, betas, customized A/B pages, testing new display partners, etc.

4. What one piece of career advice do you wish someone had given you when you started your career?

You have to enjoy what you do. Ensure that you are always ahead in terms of learnings. Take what you have, over deliver on results and take it to the next level. Don’t wait for an ideal situation in order to take it to the next level.

5. Besides digital media and paid search, what is one topic of discussion that you could talk about for hours on end?

Optimizations. There is always room for improvement even if the percent change is small. For Paid Search, my approach is that our job doesn’t end when someone clicks on an ad, rather that’s when the job starts and there are so many options for post click optimizations .

6. What is the best part about working at Periscope?

The teams and people that I work with are what motivates me on a daily basis. There is a lot of collaboration across teams which enables you to see the big picture across all channels and truly be part on an integrated media strategy.

7. Where is your favorite spot to grab drinks in the Twin Cities?

I like to try different restaurants with my family so it is hard to say that I have a favorite restaurant that I would go to all the time.

Connect with Mahmood!

LinkedIn: https://www.linkedin.com/in/mahmoodkhan1

 

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