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MnSearch Presents: Local University Twin Cities 2012
In Partnership with Google, Progressive Insurance, and Deluxe for Business.
Learn how your business can use the web to get more customers!
Attend “Local University: Twin Cities” –a day-long workshop about Internet marketing for Minneapolis and St. Paul metro area businesses.
We’re bringing in some of the nation’s leading online marketing experts for an intensive day-long crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).
Find Out More About:
Know More About Local U with this short 1:27 Video
Who Should Attend?
Small Business Friday
- If you own or manage a Small Business, then you will greatly benefit from this locally focused workshop that was developed with you in mind. You’ll leave the Local U with a deep understanding of how and why the internet can help you grow your business, and actionable advice that you can implement on your own when you get back to work.
- Search and Social are ever evolving mediums that require continual attention to keep on top of all the latest trends and techniques. If you are a marketing professional, you’ll gain up to date insights into Social, Local, and Mobile (SoLoMo) from some of the web’s most notable experts. You will be able able to take what you learn back to the office on Monday to share with colleagues and provide your client’s with solid strategies and advice.
- Whether you work for a Fortune 500, or a new start-up, if you’re business relies on generating customers and clients from specific geographic regions, then the Local University is for you. You’ll learn search and social media marketing initiatives to tap into customers in your local markets.
When and Where
Date: Friday, September 28th, 2012
Time: 8:00am – 5:00pm
- Morning Session will be from 8:00 am to 12:00 noon.
- Afternoon Session will be from 1:00 pm to 4:00 pm.
- Networking Happy Hour from 4:00 pm to 5:00 pm
Location: Deluxe Corporation in Shoreview, MN off of 694, between 35W and 35E.
- Deluxe for Business
3680 Victoria St North
Shoreview, MN 55126
Map & Directions
Registration Information
We still have some space available for you to register and secure your spot at the Local University Search Marketing Workshop. Registrations are handled online through Eventbrite. You can currently register.
3 Options For You To Attend
This Local University is going to be original. We have a full-day option that includes lunch, and 2 half-day sessions that you can choose from; an in-depth morning of search topics and the advanced afternoon sessions with a happy hour where you can network with attendees, presenters and MnSearch members.
Full-Day Option – $229
- Coffee, Water and Sodas provided
- In-Depth Morning Sessions from 8 am to 12 noon
- Lunch provided
- Advanced Afternoon Sessions from 1 pm to 4 pm
- *Meet the Presenters* Networking Happy Hour from 4 pm to 5 pm
Half-Day Option: Morning Session – Sold Out
Morning-Only Sessions are Sold Out, however we still have a few Full-Day registrations available that include the morning session.
- Coffee, Water and Sodas provided
- In-Depth Morning Sessions from 8 am to 12 noon
Half-Day Option: Afternoon Session – $129
- Coffee, Water and Sodas provided
- Advanced Afternoon Sessions from 1 pm to 4 pm
- *Meet the Presenters* Networking Happy Hour from 4 pm to 5 pm
Limited Seating
Due to the space size, seating arrangements, and number or registrations already set aside for specific groups, we only have a limited quantity of spots available. Make sure you register early to secure your seat.
2012 Twin Cities Agenda, Sessions and Topics
Morning Agenda
Afternoon Agenda
Workshop Presenters
Mike Blumenthal
Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years.Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.
Mike presents nationally at search conferences & contributes columns to Search Engine Land. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community.
Mary Bowling
Mary has been involved in all aspects of SEO since 2003 and has always been intrigued by Local Search. With a background as a serial entrepreneur, she always tries to approach Local Search and Internet Marketing in a practical way and from a small business owner’s perspective. Mary speaks frequently on the topic at industry conferences – SES, SMX, Searchfest, OMS. She has conducted intensive trainings on Local Search for Search Engine Strategies, Search Engine Workshops, the Denver Chamber of Commerce, Planet Ocean and for seOverflow clients. She blogs at Optimized! and seOverflow.
David Mihm
David is the President & CEO of GetListed.org, in addition to running his own Portland-based search engine consulting business. He’s a Search Engine Land columnist and a frequent speaker at the SMX, SES, and Kelsey Group conference series.
Mike Ramsey
Mike is the founder of Nifty Marketing, a local search marketing company in Burley, Idaho and is also a SearchEngineJournal.com mobile & local columnist. He also moonlights as the owner/publisher of The Voice which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households.
Ed Reese
Ed is a Spokane-based Internet marketing consultant specializing in organic SEO, local search, and analytics. He’s consulted for high-tech firms, universities, and national non-profits, but has worked primarily with local businesses since his move to Spokane in mid-2008. Ed is a frequent speaker at marketing events in Spokane and recently presented for the Spokane Club and the Spokane Regional Convention and Visitors Bureau. He is a Search Engine Journal contributor and blogs at Sixth Man Marketing.
Aaron Weiche
Aaron is Vice President of Spyder Trap Online Marketing, a Minneapolis digital agency. He’s worked with over 250 businesses over the last 11 years in all aspects of web design, development, content management, e-commerce, SEO, email marketing, mobile and more. Aaron often presents on web, search, social and mobile to business and special interest groups. Aaron blogs on all things web on his own blog as well as his agency’s blog.
Dan Garfield
From the world of start-ups, Dan Garfield has experience in the entire product and marketing chain. As a futurist he has a special interest in integrating technology to improve everything from customer experience, messaging, and advertising. At OrangeSoda, a marketing-driven technology company that recently became a subsidiary of Deluxe Corp, Dan has literally written a book on the fundamentals of online marketing. He is a dedicated father and husband and is proud to be an Eagle Scout and tell people that he’s beat Super Mario Bros 3 without using a warp whistle.
James Svoboda
James Svoboda is CEO and Managing Partner at WebRanking, a Search Engine Marketing Agency that was founded in the spring of 1998, and personally has over 13 years of search engine marketing experience. James is currently the Vice President of MnSearch, a contributor to Marketing Land, and a member of the advisory board for Which Test Won.
Attend the 2010 Local University: Twin Cities?
Those of you who attended our previous seminar in 2010 will benefit from upgrades as part of this year’s bigger and better event!
- Updated sessions reflecting what we’ve learned about the Google and Bing Local algorithms in 2012.
- Great entry-level online marketing primers for search and social media marketing in the morning and more advanced topics in the afternoon.
- Detailed walkthroughs for each major component of your Local Search Marketing campaign that you can implement first thing Monday morning!
For a recap of the 2010 Local University, read: 17 Local Search Marketing Takeaways from the Twin Cities Local U.
Local U Twin Cities 2012
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Local University Sponsors
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